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About Us
Fractional CFO & Business Transformation Advisory in Dubai, UAE
Nova Star Accounting and Book Keeping LLC was founded by Joseph Thomas, Chartered Accountant (India) and CPA (Australia), with over 26 years of regional and global finance leadership, including group CFO responsibility for a diversified UAE family-owned group. We help organisations build stronger, smarter and more sustainable businesses.
We provide outsourced and fractional CFO services, Independent Director and board committee representation, financial strategy and business model evaluation, UAE Corporate Tax, VAT and Transfer Pricing health checks, AML compliance and business transformation to growing companies across the UAE.
Our approach goes beyond finance. We transform traditional processes into AI-enabled, automation-driven operating models and align your Strategy, Structure, Systems, Shared Resources, Staff, Skills and Style with your internal capabilities and the evolving business environment - simplifying complexity, improving performance and delivering practical, results-oriented solutions.
Your trusted partner in transforming vision into measurable business excellence.
Vision Mission
Vision Mission
Our Vision
Be a strategic and trusted partner to stakeholders, enabling an agile business ecosystem that delivers sustainable environmental, social, and economic excellence.
Our Mission
To provide trusted CFO and financial consulting services that strengthen financial performance, enhance governance, optimize cash flow, ensure compliance, and enable sustainable business growth through strategic partnership and actionable insights.
Values
The Values Behind Every Nova Star CFO and Advisory Engagement
Integrity
Uphold the highest ethical and professional standards in every CFO, tax and advisory engagement.
Trust
Build lasting client relationships through transparency, accountability, confidentiality and reliability.
Excellence
Deliver exceptional quality, accuracy and value in every financial solution we design.
Strategic Partnership
Work alongside business owners and boards as a fractional CFO partner to achieve shared success.
Innovation
Work alongside business owners and boards as a fractional CFO partner to achieve shared success.
Stewardship
Manage financial resources responsibly, safeguarding shareholder and stakeholder interests.
Sustainability
Integrate environmental, social and governance (ESG) principles into financial strategy and decision-making.
Compliance
Promote strong governance, UAE regulatory and tax compliance, AML standards and ethical business practices.
Client Focus
Place client success at the centre of every decision, recommendation and action.
People Development
Foster learning, collaboration and leadership to build high-performing finance teams.
Strategic Objectives
What our fractional CFO and advisory engagements are designed to achieve
Every Nova Star engagement in Dubai and across the UAE is measured against nine strategic objectives for your business - from financial performance and cash flow to governance, compliance and finance automation.
01
Strengthen Financial Performance
Improve profitability, liquidity and shareholder value through financial planning and analysis, budgeting, forecasting and scalable growth strategies that balance economic performance with ESG considerations.
02
Optimise Cash Flow and Working Capital
Enhance cash flow forecasting, optimise working capital and ensure efficient treasury and bank financing management to support business continuity and growth.
03
Strengthen Governance and Internal Controls
Establish robust financial governance, internal audit and control frameworks, risk management and ethical business practices — supported where required by Independent Director oversight.
04
Ensure Regulatory and Tax Compliance
Maintain full compliance with IFRS, UAE Corporate Tax, VAT and Transfer Pricing rules, AML/CFT regulations, ESG requirements and all statutory obligations, while proactively mitigating compliance risk.
05
Enable Strategic Decision-Making
Deliver timely financial insights, business intelligence, board-ready dashboards and data-driven analysis to support informed executive and board decisions.
06
Drive Operational Excellence Through Automation
Streamline finance processes with ERP, AI and robotic process automation to improve efficiency, accuracy and productivity across the finance function.
07
Build Trusted Stakeholder Relationships
Foster strong relationships with shareholders, management, employees, banks, regulators and other stakeholders through transparency and accountability.
08
Manage Enterprise Risk
Identify, assess and mitigate financial, operational, strategic and compliance risks while enhancing organisational resilience.
09
Promote Innovation and Continuous Improvement
Encourage digital transformation, adoption of best practices including embedded AI agents, continuous learning and ongoing improvement in financial management and advisory.
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